In Stravalue International we believe in cross cultural team. That is why we have a team that combines high skilled and experienced, marketing strategy and business development, senior consultants, and also talented young professionals.

Working together, with the clear mission to offer high - value and strategic marketing and brand solutions to the companies' needs, our main team is composed by:


José Rivera

Stravalue International founder and CEO

Doctor of Philosophy (Ph.D.), Marketing and Graduated with a Law degree, both titles, by the University of Valencia, is also Master in International Management (MIM) by ESADE, Barcelona and Graduated in Management Development by IESE, Barcelona.

He has worldwide experience in marketing strategy and business development, in several sectors and focusing on main international markets. He leads together with the Stravalue team the international development of diverse brands. Following the Stravalue framework, he accompanies our clients from the design of the international business strategy until its implementation while interacting with all tiers of business partners in the targeted markets.

He also held a post as Associate Lecturer in the Marketing Department of the Faculty of Economics at the University of Valencia, from 2005 till 2016.

Speaking: Spanish, English and French.


Manuel Sánchez

Senior Consultant

Graduated by the University of Valencia with a business administration and economy degree.

He has professional experience in marketing strategy, mainly in the information and communication technologies market, and in retail distribution. He also holds a post as Associate Lecturer in the Business Organization Department, at the Polytechnic University of Valencia.

Speaking: Spanish and English.


Luís Miguel Casado

Senior Consultant

Graduated by the Polytechnic University of Valencia with a Bachelor in Computer Science, is also MBA by IESE, Barcelona.

He has international experience in multi-sector business development, with focus on industrial and commercial implementation processes in emerging markets.

Speaking: Spanish, English, Portuguese and French.


Andreea Ivan

Marketing Consultant

Degree in “Economics and Marketing - University of Timisoara”. Master´s Degree in “Marketing and Market Research – University of Valencia¨

Experience in international business development, brand development and management, integrated marketing communication and internal marketing.

Speaking: English, Spanish and Romanian.


Yukari Taki

Brand Designer

Technical Degree in Graphic Design by the College of Musashino Art University, Tokyo.

Professional experience in branding and graphic design: corporate identity, advertisement, publishing and packaging, in Japan and Spain.

Speaking: Spanish, English and Japanese.