Development and management of local and global business units/ lines

Strategic contents

Case 1 of accompaniment, management and direction in:

  • Identification of new business lines to develop as a response to the global and local market trends: mew markets, new consumer segments and new distribution channels.
  • Strategic and tactic decisions regarding the development of business units, which offer to the company a higher international brand value.
  • Strategic and tactic decisions regarding the:
    • International Sales and Distribution of new business lines
    • International Branding and Communication of the business line´s value

 

Strategic Methodology

  1. Analysis of the company´s present business units.
  2. Analysis of the management and company´s needs towards national and international growth and expansion.
  3. Analysis of the market trends and local and global competitors strategies.
  4. Team work >> identification and selection of new business lines to be developed for new international markets, consumer segments and global distribution channels.

 

Development and management of Strategic International Clients

Strategic contents

Case 2 Accompaniment, management and direction in:

  • Definition of strategic and tactic actions oriented towards the satisfaction, loyality and long term relations with international clients.
  • Development of a partnership relation with VIP international clients, integrating them in the organization´s chain of value, permanent development and growth.
  • Development of VIP clients community

 

Strategic Methodology

 

Development and management of international markets

Strategic contents

Case 3 of accompaniment, management and direction in global business development strategies:

  • Identification of potential international markets according to the company´s tendencies and priorities.
  • Identification and management of business partners in international markets.
  • Strategic decisions regarding brand values, communication, products, services, prices, distributions channels …in international markets.

 

Strategic Methodology

 

Selection and management of international business distributors and partners

Strategic contents

Case 4 of accompaniment, management and direction:

  • In the process of selection and management of international business partners and distributors or clients.
  • International Negotiation of international agreements and contracts with partners and clients.

 

Strategic Methodology